March 3, 2015

Beauty Consumers Are Going Mobile

Results of a new survey from Mintel

By In Beauty consumers, Beauty products, mobile shopping for beauty, Mobile shopping for skincare 3 min read

In days past, getting good advice on skincare and beauty products involved going to the store, having an in-depth conversation with a sales associate and trusting whatever advice you were given. As with most things in life, though, the Internet and digital technology is changing that trend.

A new survey from Mintel, a large market intelligence agency, indicates that 45 percent of people who buy beauty products would rather research different beauty products on their mobile devices rather than talk to a sales associate. In addition, 16 percent prefer stores where the associates don’t initiate contact, but rather wait for them to ask for help.

With a mobile-friendly website and online store present at Kristals.com, Kristals Cosmetics is right at the leading edge of this change in beauty-buying preferences for their cosmetics and gemstone beauty creams. The site offers detailed information on all Kristals products, and an easy-to-use interface for making online purchases.

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Click here to read more about the study. To discover more skincare tips from Kristals Cosmetics, click here. You can also find product reviews for Kristals’ gemstone-infused skincare creams, watch videos about them or learn more about the products on the company’s main site.

 

1 Comment
  1. […] no question that in most aspects of millennial life, mobile Internet is king. But a recent study from TABS Analytics unearthed a shocking development among women aged 18 to 34. […]

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